The Lifestyle of Religiosity and its influence on the Purchase Decision of Islamic Products

This study aims to determine how much influence the religiosity and lifestyle on the purchasing decisions of Muslim syar'i clothing. The method used is a multiple regression analysis method with a sample size of 30 respondents. The results of the analysis using multiple regression obtained the results that religiosity and lifestyle simultaneously influence the purchase decision of sharia Muslim clothing. The variable of religiosity is a variable that is more influential on the decision to purchase syar'i Muslim clothing (case study at the Al-Ghazali Stand in Palopo City). This is evidenced by the t value of 3.189> 2.051 and the value of p = 0.004 <0.05