The Impact o f Internal Factor Analysis Summary (IFAS) a nd Competing Power o n Performance in the Life Insurance Industry: The Mediating Role o f Competitive Advantage
Abstrak
This research aim to test and analyze the impact of internal factor analysis summary (IFAS)
and competing power on performance in the life insurance industry in Makassar (Indonesia):
The mediating role of competitive advantage. This study uses 60 employee s of insurance
companies at the manager level. Path analysis results provide evidence that the internal factor
analysis summary (IFAS) and competitiveness significantly influence the competitive
advantage and performance in the life insurance industry. The role of competitive advantage
proved able to mediate the effect of internal factor analysis summary (IFAS) in improving the
performance in the life insurance industry. The different conditions with competitive
advantages that cannot increase the competing power against performance in the life
insurance industry
Keywords:
IFAS, Competing p ower, Competitive a dvantage, Performance
and competing power on performance in the life insurance industry in Makassar (Indonesia):
The mediating role of competitive advantage. This study uses 60 employee s of insurance
companies at the manager level. Path analysis results provide evidence that the internal factor
analysis summary (IFAS) and competitiveness significantly influence the competitive
advantage and performance in the life insurance industry. The role of competitive advantage
proved able to mediate the effect of internal factor analysis summary (IFAS) in improving the
performance in the life insurance industry. The different conditions with competitive
advantages that cannot increase the competing power against performance in the life
insurance industry
Keywords:
IFAS, Competing p ower, Competitive a dvantage, Performance