IMPROVED ENTREPRENEURIAL PERFORMANCE OF GINGER PROCESSOR BASED ON LOCAL WISDOM'S POTENTIAL
Abstrak
Maros Regency, South Sulawesi Province. Using questionnaires to apply
the case study method to the business of processing ginger into beverages.
Sample stability by use of targeted sampling. The study of data employs
descriptive analysis with cross-tabulation and percentages, value-added
analysis based on the Hayami Method, and correlation analysis. Results
indicated that the values of local knowledge that shape the entrepreneurial
spirit of ginger processing in Mallawa District, Maros Regency are
honesty, self-confidence, courage to take risks, never giving up,
innovative thinking, persistence, patience, hard effort, and teamwork. The
entrepreneurial behavior of ginger processors demonstrates that the
entrepreneur's cognitive behavior is fairly good, his affective behavior is
good, and his psychomotor behavior is excellent. The association between
entrepreneurial activity and corporate performance is significant.
Processing raw ginger into "instant sarabba"
the case study method to the business of processing ginger into beverages.
Sample stability by use of targeted sampling. The study of data employs
descriptive analysis with cross-tabulation and percentages, value-added
analysis based on the Hayami Method, and correlation analysis. Results
indicated that the values of local knowledge that shape the entrepreneurial
spirit of ginger processing in Mallawa District, Maros Regency are
honesty, self-confidence, courage to take risks, never giving up,
innovative thinking, persistence, patience, hard effort, and teamwork. The
entrepreneurial behavior of ginger processors demonstrates that the
entrepreneur's cognitive behavior is fairly good, his affective behavior is
good, and his psychomotor behavior is excellent. The association between
entrepreneurial activity and corporate performance is significant.
Processing raw ginger into "instant sarabba"