Determinants of Strategic Factors for Digital Transformation in Micro and Small Enterprises in Makassar City

Tajuddin, Imran (2023) Determinants of Strategic Factors for Digital Transformation in Micro and Small Enterprises in Makassar City. Signifikan: Jurnal Ilmu Ekonomi, 2 (1). pp. 131-144. ISSN 2598-8301

	Text (Journal) 31070-113631-1-PB.pdf Download (383kB)
	Text (Similarity) Similarity_Check_Determinants of Strategic.pdf Download (485kB)
	Text (Correspondency) FINAL_KORESPONDEN.pdf Download (2MB)

Abstract

The Indonesian government aims to promote information and
communication technology (ICT) among micro and small enterprises
to enhance their competitiveness in the global market. A survey
was conducted among 180 micro and small enterprise owners in
Makassar City using the Unified Theory of Acceptance and Use of
Technology (UTAUT) model. The results showed that Performance
Expectancy (PE) and Effort Expectancy (EE) insignificantly affect
the Behavioral Intentions (BI) of the enterprise owners. It also
indicated that Social Influence (SI) and Facilitating Conditions
(FC) positively influence the adoption of ICT in micro and small
enterprises. This study is novel and significant as it addresses a gap
in the literature on digital transformation strategies, particularly in
Makassar City, where such investigations are rare. Consequently,
this study presents an original contribution to the field

Item Type:	Article
Subjects:	H Social Sciences > HB Economic Theory
Divisions:	FAKULTAS EKONOMI
Depositing User:	Admin Admin
Date Deposited:	20 Jan 2025 01:19
Last Modified:	27 Jan 2026 03:07
URI:	http://192.168.168.84/id/eprint/7160

Actions (login required)

View Item