A Model of Fish Marketing at Paotere Fishing Ports for Increasing

Danial, Danial (2018) A Model of Fish Marketing at Paotere Fishing Ports for Increasing. International Journal of Development Research, 8 (4). pp. 20013-20018. ISSN 1991-6426

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Abstract

The marketing of fish harvest on demand and supply, does not make a significant difference of
fishermen income. Marketing model of fish harvest becomes very important for increasing
fishermen income. The research conducted on June to December, 2016. Data collection
techniques include; Interviews and literature study. Respondents were determined based on
purposive sampling method. The method of analysis used is Structural Ecuation Modeling (SEM).
The result of analysis shows that system of fish marketing factor is significantly influence to
fisherman's income, fisherman's welfare and capital capability, so that the required sale of fish
harvest with an auction system that is supervised directly by superintendent and cooperative
administrator. Marketing strategy is focused on improving the quality of human resources of
Paotere Fishing Ports, as well as increased government support on capital assistance for
increasing fishermen’s income

Item Type:	Article
Subjects:	S Agriculture > SH Aquaculture. Fisheries. Angling
Divisions:	FAKULTAS PERIKANAN
Depositing User:	Admin Admin
Date Deposited:	17 Jul 2023 03:04
Last Modified:	17 Jul 2023 03:04
URI:	http://192.168.168.84/id/eprint/3231

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